Startup Lesson: Industry Players vs Non Industry People

One thing I've learned when talking to Hemp and Agriculture People vs those outside the business is: People in Agriculture understand Agriculture terms used in my startup pitch deck.

Here's a simple example:  I mentioned a drill the other day to a non ag person.  "He asked how big of a hole?"  When I mention a drill to an Ag person; they understand I'm talking about a seeder or planter that "puts the seeds into the ground".  The one simple word has very different meanings.

I also learned that it takes me more time to explain farming techniques and less time is spent on talking about my inventions or MOhemp Energy:

• such as crop rotation, 
• planting or harvesting are times often determined by weather conditions, 
• the difference between a combine or a harvester...

The greatest thing about pitching to Agriculture Industry Players is that they want to see Farmers succeed.  They understand that Farming is the most important industry in the World.  Farmers create the most treasured resource: Food.